The Hollywood star is now a co-owner and chief creative officer for a canned wine company called Archer Roose.
is an animated movie, but we love it. We can’t be elitist about things all the time. We can bring really great quality things to more people and we can change the dynamic and the dialogue and the reputation of boxed wine. The reputation of boxed wine is what it is because it was leftovers that those [large winemakers] wanted to sell off in bulk. That’sYou’re not a snob about wine?
I’m really excited because when I first got involved with the company [during Covid lockdown] nobody could travel or do anything and I kept saying, ‘When do I get to go to Italy and France and Brazil?’ I’m very much looking forward to that part of the job, as I’m sure you can imagine. And creating new relationships.Yes—JetBlue is going to be carrying our wine in-flight. Because it’s a lot easier to serve wine in a can on an airplane.place to serve wine in a can! And still have good wine.
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