The traditional treat isn\u0027t just for Christmas any more and its boosting dairy sales
“Really? Why so early?” Brad Fletcher, president of the Village Grocer in Unionville, Ont., asked his team this month when he learned the store was already selling eggnog.“Our customers want it. As soon as it’s available, they’re on it. They love it,” Mariella Aiello, the Village Grocer’s veteran product assortment manager, told the Financial Post.
The strategy seems to be working. Eggnog sales around Thanksgiving this year boosted the entire dairy category by two per cent at Mike Dean Local Grocer, a chain of five stores in eastern Ontario and western Quebec.Article content Dean, who started selling eggnog outside the traditional December holiday period about three years ago, said customers are also willing to spend more on eggnog than they would on regular milk. That’s because eggnog, similar to Pepsi or Clamato, is also a mix for liquor drinks, he said.
Lactalis Canada Inc., the multinational dairy processing giant that makes eggnog under its Beatrice brand name, is forecasting eggnog sales to grow by five per cent this year compared to last, for a total of around two to 2.5 million litres.
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