BREAKING: The Edmonton CFL team has officially decided to change its name.
We feel it is important to make this change in response to the findings of our recent engagement and research. Going forward, we want the focus to be on the work we do in the community and our team’s excellence on the field as the CFL’s most successful franchise,” said the chair of the team's board of directors Janice Agrios
"At Belairdirect one of our core values is respect, which is founded on seeing diversity as a strength, being inclusive and collaborative," reads a statement from the national home and auto insurance company. "Sports Interaction will be asking the Edmonton Eskimos to change its name so that we can continue supporting the club and its fans,” spokesman Ryan Stetson wrote in an email to CTV News. "We look forward to hearing feedback from their ongoing discussions,” spokeswoman Kelly McClung said.
Although it is listed as a premier sponsor, Boston Pizza said its relationship with the team came to an end due in May due to a shift in corporate marketing strategy away from legacy sponsorships of pro sports teams. Earlier in July, Washington's National Football League team announced it was undergoing a "thorough review" of its name.
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