Edmonton CFL team sees sales spike in gear with now-defunct name. MORE:
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The organization announced Tuesday that its board of directors decided to drop the word"Eskimo" from the name. The decision came after mounting pressure from sponsors and fans to drop the moniker seen by some critics as an outdated and derogatory term for Inuit, and a similar move from the National Football League's Washington team to retire its name and logo.
Buyers are"looking at it as a former iconic Canadian name and iconic Canadian business, and they want what they can get their hands on to remember that by," said Presson.The team likely has a"substantial" amount of inventory right now, he said, due to COVID-19 postponing the Canadian Football League's 2020 season.
"So we have no revenue coming in and we only had expense coming out," he explained, adding"our intent is to — within reason — continue to sell it, try to move as much of it as we can, so we don't take a total loss on what we've already made a major investment in." The team will have to work with its licensees to create new products once it has decided on a name. Typically, licensing agreements require the team to notify partners of a change like this at least a year in advance, said Presson, adding the team is holding a licensing call today to deal with some of these issues.
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