Ed Sheeran's 'No. 6 Collaborations Project' debuts at No. 1 on the Billboard 200 albums chart
’s starting sum of 173,000 units is comprised of 70,000 in album sales, 10,000 in TEA units, and 93,000 in SEA units. The latter SEA units sum translates to 121.17 million on-demand audio streams for the set’s songs during the tracking week.
That’s the biggest streaming week for a pop album by a male artist since the debut of Sheeran’s last album,’s healthy sales start of 70,000 was achieved without the employment of a concert ticket/album sale redemption offer, nor the selling of countless merchandise/album bundles -- as has become familiar to many a No. 1 album. ’s sales were driven mostly by old-fashioned album sales through sellers like Target, Walmart, Amazon and iTunes.is a non-mover with 60,000 equivalent album units earned .
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