TORONTO — New rules allowing Corus Entertainment to spend less on scripted drama and comedy shows will allow its channels to lean more into news, lifestyles ...
TORONTO — New rules allowing Corus Entertainment to spend less on scripted drama and comedy shows will allow its channels to lean more into news, lifestyles and reality fare rather than “content that audiences don’t want to see,” says Troy Reeb , executive vice president of networks and content.
Corus cited advertising uncertainty and “severely constrained” finances when it asked the regulator to “urgently” lower its requirement last October. Even though PNI spending can drop, the overall amount Corus must spend on Canadian programming remains at 30 per cent of the previous year’s revenue, said a CRTC spokesperson.
He says previous production levels have not returned and that job opportunities would shrink further if similar regulatory concessions are made for other media giants also looking for relief. “This is a genre that is already in crisis, and by reducing Corus’s PNI obligations, the almost certain result is less new independently produced programming for Canadian kids,” president and CEO Reynolds Mastin said in a statement.
Peter Menzies, a former CRTC vice chairman and current senior fellow with the Macdonald-Laurier Institute, says Corus faced “higher than normal” expectation to deliver PNI amid declining revenues and “something had to give.” Media expert Gregory Taylor argues that relying on reality shows is “lazy broadcasting” that doesn’t require media companies to pay writers and often involves importing a ready-set formula from a U.S. franchise, as is the case with Global’s “Big Brother Canada.”
Reeb says the solution to dwindling screen industry jobs is in leveling the playing field between broadcasters and streamers. Inside “Young Sheldon’”s“ ”Wrap Party: Boss Steve Holland Says 'Final Goodbye' to the Cast Was 'Upbeat'
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