Earnest or playful, that Valentine’s card has a history
It was Valentine’s Day 1917 in the Minnesota farming village of Lewiston, and Fred Roth — a fourth grader — seems to have come up with just the way to express his love for his sweetheart, Louise Wirt. He gave her a card.
Hallmark, which began offering Valentine’s Day cards in 1913, estimates that today, 145 million Valentine’s Day cards are exchanged annually, not including the kids’ valentines popular for classroom exchanges. There have long been both earnest, heartfelt Valentines like Grandpa Fred’s, and ones in a more teasing, playful vein.
In the mid-19th century, some people shared “Vinegar Valentines,” a sort of anti-Valentine that featured playfully insulting verses, not unlike a modern-day roast.
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