Philadelphia Eagles wide receiver AJ Brown's casual reading of 'Inner Excellence' by mental skills coach Jim Murphy during a playoff game sent the book skyrocketing to the top of Amazon's best-sellers list. The unexpected viral moment propelled Murphy's book from its previous ranking of 523,497th to the coveted No. 1 spot.
could launch a book club of his own after a little sideline reading skyrocketed self-help author Jim Murphy to the hottest seller on Amazon overnight.
“I was not expecting that. A real gift,” Murphy said by phone Monday. “I just looked at Amazon last night and it got to No. 1, so that was a surprise. It had probably never been higher than probably 8 or 9,000. In the thousands, somewhere.”The book took the top spot on the trending list after previously being ranked 523,497th. That jump earned it another top spot on the marketplace’s movers & shakers list.
“AJ Brown recommended this book, so I’m looking forward to reading this. Fly Eagles Fly,” one reviewer wrote on the site.organization, told the AP in an interview Sunday night that his phone started blowing up with texts once his book was spotted. Brown, who had 67 catches for 1,079 yards and seven touchdown this season, described the lessons in the book as useful because football is “90% mental and 10% physical for me.”
AJ BROWN PHILADELPHIA EAGLES INNER EXCELLENCE FOOTBALL BOOK VIRAL
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