The new title will mark a return to the modern-day setting, after three consecutive games set in different time periods, competing with Activision Blizzard's...
FILE PHOTO: A smartphone with the Electronic Arts logo is seen in front of a displayed"Battlefield 2042" logo in this illustration
EA's bet on the more-than-two-decades-old franchise comes as consumers have cut back on discretionary spending in the past year, choosing instead to stick with popular games as stubborn inflation weighed on budgets.The company also announced an "EA Sports" app to capitalize on the loyal audiences of its sports titles such as "EA FC", "Madden NFL" and the newly released "College Football".
The success of these adaptations is not always guaranteed, as evidenced by the recent box office disappointment of the film based on Take-Two Interactive's "Borderlands", which released to poor critical reviews last month. Nation’s largest provider of Fractional CMO and CSO services to grow mid-market companies promotes Partner and CMO with a stellar record of business development Chuck Dushman, Area Managing Partner & CMO, Chief Outsiders Nation’s largest provider of Fractional CMO and CSO services to grow mid-market companies promotes Partner and CMO with a stellar record of business development CHICAGO, IL, Sept.
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