After companies stepped in to self-regulate, e-cigarette sales dropped for about two months but quickly rebounded, soon exceeding previous highs, study finds.
Daniel Ament, whose lungs were irreversibly damaged after using e-cigarettes, is now urging others to stop vaping.
E-cigarette sales in the United States steadily rose from 2016 to 2018, with youth-friendly, candy- and fruit-flavored products that critics say targeted teens fueling most of that growth. Facing mounting criticism as reports of vaping-associated lung disease rose, the popular vaping brand JUUL ended in-store sales of fruit- and candy-flavored products in November 2018.
A shopkeeper demonstrates smoking a Juul vaping pen to customers at a Juul shop in Jakarta, Indonesia, Dec. 30, 2019. The study, based on sales figures from the market research firm Nielsen, only collected data from brick-and-mortar retailers and may not show the whole picture. Online sales of vaping products could be much higher, especially among younger buyers, according to experts.
Alex Liber, one of the study's lead scientists, added:"JUUL was able to transition sales of other flavors easily by simply swapping which flavors were being displayed in stores."
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