Dropping mini shampoo bottles is another 'feel good' move that, like banning plastic straws, does little environmental good, writes Yossi Sheffi
InterContinental Hotels Group will replace mini-shampoos and conditioners with possibly more efficient bulk products by the year 2021. Marriott Hotels recently followed suit, vowing to ban miniature toiletries by next year.The announcement is yet another example — such as banning plastic straws, false sustainability claims and corporate commitments that are far in the future — that seem to be more of a PR exercise than real attempts to move the needle.
Additionally, studies we have carried out at MIT and elsewhere show that evaluations of a product’s environmental impact can mislead if economists don’t consider the entire supply chain management process. Read: San Francisco airport bans plastic water bottle sales; McDonald’s warns thick paper straws can’t be recycled
These supermarkets presented sustainable choices in large green frames around the sustainable products — detergents, soaps, paper products and others — alongside “regular” products in the same aisle. Fewer than 10% of consumers chose the sustainable products, though the study found somewhat higher percentages among highly educated and higher income consumers. The sustainable products were, by and large, between 5% and 7% more expensive.
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