ICYMI: These 14 vehicles prove how hard it was to launch a new vehicle in 2022 — via drivingdotca
In a typical year, automakers need to time the hype phase with the assembly plant’s quality control and the dealer arrival schedule so as to sustain interest without peaking too early. Competing in a new category that’s already dominated by a major industry player? You’ll have to be priced competitively, but if you go in too affordably you’ve erased profit margins on a vehicle that requires major revenue in order to pay off the hundreds of millions of dollars already spent on development.
Among so many other possible complications, 2022 threw another wrench into the works.
2022 was hard. But we’re still determined to select a roster of 14 vehicles to examine the launch phase of new vehicles in Canada through the first three-quarters of the year.Long rumoured, the reborn Integra nameplate stepped into the Acura lineup this spring with the intent of bringing a measure of cachet back to the slot previously filled by the ILX, CSX, EL, and RSX. Very clearly based on the stellar 11th-generation Honda Civic, the Integra lineup begins with a Civic Si-matching powertrain.
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