Canada's 10 best-selling luxury auto brands in 2021's first-half — via drivingdotca autonews luxur Canada
Yet the same premium brands that failed to effectively sail through the headwinds last year are now being propelled forward at a rapid rate by market-wide tailwinds. Auto sales in Canada this year are up 33 per cent, indicative of meaningful recovery if not a wholesale return to the normal highs of the last decade. But premium auto brands reported a 47 per cent uptick during the first-half of 2021, a collective increase of more than 33,000 vehicles.
So everything has returned to normal in the high-priced land of Nappa leather, Bang & Olufsen, and confounding alphanumeric badges? Not exactly. There’s an upset in the works. It’s not final, of course, as 2021 has six months of auto sales returns through which to sort. But if the second-half of 2021 follows the path of January-to-June, we’ll be crowning a new No.1 premium auto brand in Canada after many long years of steady market share gains.
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