Drake has initiated a second legal action against Universal Music Group, alleging defamation and conspiracy to boost the popularity of Kendrick Lamar's diss track. This could have significant legal and cultural implications in the hip-hop world.
Drake has launched a second legal action against Universal Music Group , accusing the music giant of defamation and claiming it could have halted the release of Kendrick Lamar 's song Not Like Us for "falsely accusing him of being a sex offender.
"We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear." Drake is shown at an event in October 2021. The artist's lawyers claim that UMG 'conspired with and paid currently unknown parties' to 'artificially' boost the prominence of Not Like Us through bots and undisclosed 'pay-to-play' schemes.
The filings could also open the door for transparency around algorithms if further legal action is pursued, according to Moore, including how a streaming service like Spotify determines what music people are recommended.Beyond the legal implications, one expert believes these filings will have a significant cultural fallout.
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