The petition was filed in a New York court on Monday by the rapper's company Frozen Moments LLC.
FILE - Rapper Kendrick Lamar appears at the MTV Video Music Awards, on Aug. 27, 2017, in Inglewood, Calif., left, and Canadian rapper Drake appears at the premiere of the series "Euphoria," in Los Angeles on June 4, 2019. Drake has begun legal action against Universal Music Group and Spotify, alleging they conspired to falsely pump up the popularity of Kendrick Lamar's “Not Like Us," a song that viciously attacked Drake amid a bitter feud between the two hip-hop superstars.
In allegations that UMG calls “offensive and untrue,” the filing says UMG “launched a campaign to manipulate and saturate the streaming services and airwaves with a song, ‘Not Like Us,’ in order to make that song go viral, including by using ‘bots’ and pay-to-play agreements.” It said the company and Spotify “have a long-standing, symbiotic business relationship” and alleges that UMG offered special licensing rates to Spotify for the song.
Universal Music Group said in a statement in response that the "suggestion that UMG would do anything to undermine any of its artists is offensive and untrue. We employ the highest ethical practices in our marketing and promotional campaigns. No amount of contrived and absurd legal arguments in this pre-action submission can mask the fact that fans choose the music they want to hear.”
Spotify representatives declined immediate comment, but in a statement on a previous case the company said it “invests heavily in automated and manual reviews to prevent, detect, and mitigate the impact of artificial streaming on our platform,” and in broader public statements has said it has gone to great lengths to mitigate the effects of bad actors on streaming numbers and royalties.
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