The brand teamed with seven former NCAA athletes who became artists, founders and more to dissolve Black male stereotypes.
Dove Men+Care is continuing its Commit to C.A.R.E. Now initiative, its partnership with the National Basketball Association to honor and celebrate the humanity of Black men, with its campaign for March Madness, called “Off Court Champs.”
Dove Men+Care is also partnering with the NCAA to launch virtual workshops called Off Court Clinics where the Off Court Champs will provide current NCAA student-athletes with career guidance. “Being a part of this initiative is important for me because the image of Black men is important to me,” said Drummond, a former Division I student-athlete who advanced to the NCAA Championships while at Loyola University Maryland.