Doula-founded natural beauty brands are becoming increasingly trendy:
Author:Jessica L. YarbroughUpdated:Jan 30, 2020Original:Jan 30, 2020There are lots of ways to make money off of women, but the big ones are fairly straightforward: birth and beauty.
Perhaps not coincidentally, both industries are experiencing something of a renaissance right now — or maybe a rebellion. "They kind of, no pun intended, were birthed around the same time," Meyer tells me of her two businesses: C & The Moon and a private doula practice . The founder was wary of the questionable chemicals in cosmetics from a young age — Meyer's mother, an environmentalist, once grounded her for painting her nails in an unventilated room — and started making her own products in high school.
There is evidence that babies quite literally "inherit" their mothers' beauty routines, in one way or another. More than 200 chemicals, some from personal care products, have been found in umbilical cord blood, and environmental toxins have been found in breast milk. One study noted a correlation between a pregnant mother's exposure to phthalates, typically found in fragrance, and a child's future risk of developing breast cancer.
To Braggs, that means "being more in sync with your menstrual cycles, practicing self-care that nurtures us as women" and choosing personal care products that support hormonal balance, always. The founder is six months pregnant at the time of writing and hasn't had to change much of her makeup and skin-care regimen to accommodate. "I already had a pretty simple routine and I don't have a lot of exposure to [harmful] chemicals.
"Lots of women experience skin issues or lose their hair after birth," adds Breighl Robbins, the founder of the just-launched brand Ebi, a line of postpartum products for mother and baby. "Our systems are so incredibly sensitive, and new mothers have so much to worry about. They shouldn't have to worry about phenoxyethanol and questionable fillers." Instead, Ebi's offerings feature gentle, plant-based ingredients: sesame oil, marshmallow root, burdock, rose petals.
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