Doris Day’s lasting fashion influence — beyond the screen — was cemented with a troika of movies that cast her as a powerful woman in the workplace in the late 1950s and early ’60s.
, appeared on screen as a wide range of characters in an even wider range of costumes from buckskin and bandanas to a thigh-grazing, heart-festooned pair of short pajamas , with a costume warehouse full of clothes including elegant, white one-shouldered gowns, exploded houndstooth check jackets and flouncy peignoirs in between.
It was a legacy that ended up following Day from the big screen to the small one too. From 1968 to 1973, Day starred in the CBS sitcom “The Doris Day Show,” which followed her trials and tribulations as a ladder-climber at Today’s World magazine. According to The Times archives, Day was presented the American Working Girl Award on the set of the series in 1972.
“Her on-screen personality — her posture, her makeup, her costumes — was the whole package, and what American women of the late 1950s and early 1960s were trying to emulate,” said Christina Johnson, the associate curator for the FIDM/Fashion Institute of Design & Merchandising museum. “In ‘Pillow Talk’ she wore a number of trim suits, with perfect accessories — so I can see professional women would want to emulate her — and she also represented the traditional girl next door.
“Today we have so many different versions of femininity to draw on,” she said, “But at that time there was really only one or two that was an option for a woman — no matter her background. One was [the one Day represented] and the other was Marilyn Monroe as her on-screen antithesis. Those were your only two options — at least that’s what the filmmakers and the publicity machine would have you believe.
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