A Canadian-made pregnancy test is making waves in the family planning aisle of pharmacies across the country, providing a low-waste, better value option for customers who have long been plagued by a lack of options
Jackie Rhind remembers the experience of buying pregnancy tests as a teenager, awkwardly trying to conceal the bulky package she was toting and worrying she might run into someone she knew.
“Ovry was really born out of my personal need, as well as a deep sense of frustration with the products that you could access on the market,” Ms. Rhind said. The tests can be bought in packs of four to 18 and, if bought online, will ship in unbranded shipping envelopes. They can detect pregnancy just as early as traditional tests, which is six days before a missed period, Ms. Rhind said.
“I think more often than not, women are using pregnancy tests not because they’re excited and happy about a potential pregnancy, but because they’re worried or scared about a potential pregnancy that they haven’t planned.” Ms. Rhind’s products are about half of the price of some of her competitors. On Shoppers Drug Mart’s website, a pack of two Clearblue or First Response tests costs $23.99 and one Life Brand test costs $12.49, while Ovry’s four-pack retails for $22.99. On Ovry’s website, it’s even slightly cheaper: Four tests cost $20, 10 cost $33 and 18 cost $42.
Meanwhile, her male fertility test, which faces little to no market competition, is for sale in all 1,200 Shoppers Drug Mart stores.
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