It is going to be very familiar
event President Donald Trump held in Orlando’s Amway Centre on June 18th as his re-election campaign launch does not do justice to its strangeness. It would also be only narrowly true, because he has never stopped campaigning. Since filing his re-election papers over two years ago, on the day he took office, Mr Trump has held over 50 “rallies” across the country, revelling in the adulation of his devoted fans.
He claimed to have meanwhile been labouring “under circumstances that no president has had to deal with before…the great and illegal witch-hunt”. The Mueller investigation unearthed a lot of evidence of malfeasance by the president. Yet far from being hounded, he has in fact faced remarkably little comeuppance. His Democratic opponents are averse to taking up articles of impeachment, as previous opposition politicians might have done.
It may contravene James Carville’s maxim, but Mr Trump’s re-election campaign is not primarily about the economy. That is partly a reflection of his character, because his sense of grievance swamps his feelings of triumph. But it is also tactical. The idea that elections are decided by the state of the economy rests on an assumption that there is a critical mass of swing voters, persuadable by either side.
Four years ago he wooed them with a combination of paternalistic economic promises and white identity politics. Only the second of these may now be available to him. Having failed to provide universal free health care, bring back coal-mining and regenerate long-shuttered factory towns, among other unlikely pledges, he is now struggling to repeat them.
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