A top Google Search executive suggested AI-generated copywriting systems often churn out low-quality content, which may prevent them from being useful tools used for search engine optimization
, “Content generators and spinners have been around since the start of the web. People have used all kinds of tools & tricks to do that.” Mueller followed that statement by adding a gif of a mannequin head being pushed onto a keyboard by a mechanical apparatus.
He adds, “As far as I can tell, most sites have trouble creating higher-quality content, they don't need help creating low-quality content.”to a question in the /r/SEO subreddit that asked, “Are AI content writers good for creating blog posts or product review posts?” Mueller’s answer was short and to the point, as he simply wrote, “nope.” Despite having direct knowledge on the inner workings of Google’s SEO algorithms, Mueller’s comment only received two upvotes.by Google’s official webmaster quality guidelines, including copy that may include search keywords, but makes no sense to the reader.
Despite this, startups that offer AI-generated copywriting tools proudly tout that their systems can generate content that will rank for SEO. Jasper’s website includes a Google logo, right below it saying its system can “generate educational blog articles that are keyword-rich and plagiarism-free.”that there may be a time where Google’s search algorithm does not consider on whether the copy was written by a machine or a person, and instead ranks based on overall quality.
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