Blais: Don’t dismiss the influence of the “radically normal” | National Newswatch
Jenni Byrne, the political strategist, former advisor to Stephen Harper, former Principal Secretary to Doug Ford, former girlfriend of Pierre Poilievre , and now one of the advisors helping him become Canada’s next PM, once referred to Maxime Bernier’s supporters as “radically normal” folks on Amanda Galbraith’sAs a marketer working with target profiles and psychographic segmentations, I found the label most revealing of an influential population group.
Poilievre’s claim that he’ll make Canada the freest country on earth if he’s elected PM might sound like an opportunistic repurposing of the convoy’s motto. It’s not. The rhetoric about ‘freedom’ runs much deeper. Poilievre once said ‘control is something people fight over, freedom is something you fight for,’ and that ‘there’s only so much control to go around.’, Shannon Proudfout writes about Poilievre participating in an “As Prime Minister” essay contest while in university.
When you see how the candidate leverages social media to connect with the radically normals’ frustration with being asked to wait, and their beliefs that gatekeepers, the elites, and Justinflation are taking away their freedoms, you get the impression that the campaign is unstoppable if it can figure out the balancing act Erin O’Toole couldn’t.
I suspect Byrne and her colleagues have a plan for that having watched how O’Toole fatally pivoted after appealing to the party’s base. On another podcast, David Herle’s, she again talked about the PPC’s appeal. “Erin’s style and campaign – he’s hugging the Liberals. There’s not a lot of contrast between Erin and Trudeau.” She added “If you’re someone looking for something different. The people’s party offers that option”.
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