A deep dive into the Don't Die Summit, a day-long event hosted by Bryan Johnson, a tech entrepreneur focused on defying aging through extreme biohacking methods. The article explores Johnson's controversial approach, his Blueprint protocol, and the motivations of the attendees who paid hundreds of dollars to learn his secrets.
I step on the downward escalator of the Jacob Javits Convention Center in New York City on a mid-February morning and descend into the Don’t Die Summit: a day-long eventIt’s 9:00 a.m., so people gather most heavily at the cordyceps mushroom coffee kiosk for their morning brew: there’s a man in a glowing red light therapy mask, another dressed as the grim reaper, and then dozens wearing Patagonia and blue light glasses. It’s comic-con for health nuts.
The Don’t Die Summit is one of three in the United States this year promoting Johnson’s ideology of living like a health monk, fasting and only eating before a certain time of day and vanquishing evils such as processed foods, alcohol and microplastics to explore the limits of human longevity. More than 11,000 people have taken the “Don’t Die” pledge
But Johnson’s protocol and his ideology are not for everyone. Following the Blueprint to a tee, said 28-year-old Noah Miller, is no joke. He tried the full protocol last year, but stopped after a few weeks. Nobody else in his immediate circles was doing it, and the fasting and restrictive eating at times felt isolating.
Blueprint Labs’ booth giving out samples of their Snake Oil , a hyberbaric oxygen chamber that looks like a spacecraft escape pod, and a whole booth dedicated to macadamia nuts. Around these booths are others offering products and services including at-home DNA testing kits and personalized peptide therapy.
Technology Biohacking Longevity Anti-Aging Bryan Johnson Blueprint Protocol
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