She was tapped to promote the brand's new perfume, Devotion.
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Creating a stunning perfume campaign is no small feat. Who is this for? What should it convey? How can a simple image prove how delicious ais when smell-o-vision hasn’t been invented yet? And that doesn’t even account for the lengthy first step: Actual fragrance formulation., appointing Katy Perry as the face of their new fragrance, Devotion Eau de Parfum.
According to Dolce&Gabbana Beauty, Cresp’s newest work “expertly captures the quintessence of Italianity in an olfactory creation of exquisite contrasts, luminous in the top notes and sensual in the base notes, where the freshness of orange flowers meets the sweetness of Madagascar vanilla, while candied citrus gives a tempting gourmand touch.”
Available in 30, 50, and 100 ml sizes, Devotion’s refillable glass bottle is decorated with a metal sacred heart, a symbol that encapsulates the brand’s values and the perfume’s promise of an “enveloping, seductive, and reassuring” sensory journey. The campaign, which was shot in Italy and features the 38-year-old “Never Really Over” singer floating around Capri’s Marina Grande and its characteristic pier, launched Monday, October 2. In the photos and short film, a sun-basking Perry gallivants through the streets of Capri, making eyes with a young local fisherman, played by Italian actor and model Michele Morrone.
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