The phrase “hitting the gym” has taken on new meaning, thanks to Face_Gym. Learn how the studios' 'personal training' sessions use a combination of massage techniques, kneading your jaw, and speedily tapping your cheekbones to make your face glow:
opened last year in the States with not one but two Manhattan locations, the studios, which offer “personal training” for your face, have generated waiting lists and rabid industry buzz. Their trained aestheticians use a combination of centuries-old massage techniques to work out the kinks, kneading your jaw and speedily tapping your cheekbones until your skin glows and your eyes water. Radio-frequency and microcurrent tools further stimulate muscles for a more lifted appearance.
And the results have people talking. One beauty editor said the “amazing” experience alleviated tension stemming from her TMJ. But another editor was left frazzled, finding the treatment too aggressive and jarring.In today’s vast beauty landscape, where facial acupuncture and Eastern massage practices like gua sha have permeated the zeitgeist, jade rollers have become as common to a skin-care routine as dumbbells are to an arm workout.
“I’m not opposed to facial massage because, scientifically, it’s leading to more lymphatic drainage, moving fluid around so it’s not pooling,” says N.Y.C. dermatologist Shereene Idriss. Massage is a cornerstone of the FaceGym philosophy. Inge Theron, the brand’s founder, spent years as a columnist testing cutting-edge treatments, until she found herself as a 30-something woman suffering physically and emotionally from botched cosmetic procedures.“My face was all messed up,” Theron says.
Knowing other women might be having similar struggles, she began to plan her brand. “What we do in the studio is personal training; it’s not facial exercise,” Theron says of the program, which includes a warm-up “where we knuckle in and get a grip on what’s going on,” followed by “cardio,” aka lymphatic drainage, to move the toxins and de-puff. A visitor can experience muscle sculpting and stimulation with energy-emitting devices.
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