Doc films turn to celeb producers like Chopra Jonas and Page for star power, guidance

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Doc films turn to celeb producers like Chopra Jonas and Page for star power, guidance
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When Priyanka Chopra Jonas announced she was joining the production team of Barry Avrich’s new documentary “Born Hungry” in early April, it instantly boosted the Canadian film’s international profile.

“The news out of India blew up immediately when she was attached to it,” says Avrich, whose film follows Sash Simpson’s journey from a street kid in India to one of Canada’s top chefs.

What the credit means can vary widely — while some actors offer guidance during the production process, others may use their star power to help a film get financing and exposure. The co-directors of “Any Other Way: The Jackie Shane Story” say Page joined their doc as they were looking for help pitching it to distributors and making an early sale.

“As filmmakers, we can only do so much, and I think part of why Elliot was attracted to this is because he knows that he can amplify this even further,” he says.

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