Why has 24-hour wear become the new norm?
. These lipsticks were sold with a clear topcoat, made of waxes like beeswax and ozokerite , that you’d apply on top to “seal” the colour in and ensure nothing moved when both coats dried down. The Revlon pick boasted eight-hour wear, while CoverGirl’s claimed it could last 16-hours. While this may seem like child’s play in 2020, back then, it was basically witchcraft.
What’s the difference between the two-step formulations of the past and the long-lasting liquid lipsticks that are popular today? “It’ll be up to how it was tested and what conditions it was tested under,” suggests Ko. “It’s not clear whether these claims are based on people wearing [the product] for 48 hours, simulated conditions, or based on an estimate. There aren’t necessarily any red flags, but I don’t think any customer really requires a product to last up to 48 hours.”
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