At least $6 billion will be spent on political campaigns in the U.S. this year. But does all that money make a difference to the results?
In 2020, at least $6 billion will be spent on political campaigns in the U.S.—over $2 billion on the presidential election alone. These astronomical numbers fuel fears that public opinion will be manipulated, either through traditional techniques like TV ads, cold calling and mailings, or with more sophisticated technology that uses big data for targeted advertising.
But are these fears justified? For nearly two decades, political scientists have systematically tested the effectiveness of political campaigns. To find out whether...
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