A source familiar with the matter told THR that the price of a 30 second ad for this year's Oscars was $1.6M-$2.1M, down slightly from 2022
The “Proud Sponsors,” are Pfizer, Rolex and Verizon.
The Oscars are a critical piece of the advertising puzzle for Disney, as the awards show remains one of only a handful of programs that can get mass scale on live TV. They are seen as particularly important to studios, who use the program to tout their upcoming films to movie lovers. In 2022, the only nonsports events to crack Nielsen’s top 100 programs list were the Macy’s Thanksgiving Day Parade and the Oscars.A source familiar with the matter said the rates for a 30-second spot this year sold for between $1.6 million and $2.1 million, down from a peak of $2.2 million last year. However, they noted that most Oscars spots were sold in the upfront this year, rather than in the scatter market.
“This Sunday, we’re going to deliver an unforgettable night of television. Our sponsors showed up in full force, across every major category with new and custom creative, joining a spectacular evening celebrating the biggest achievements in storytelling and the moments that bring us together,” said Rita Ferro, president of Disney Advertising, in a statement.
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