Disney has secured $9 billion in ad sales as demand soars for live events and the upcoming ad tier of Disney+
has secured a record $9 billion in commitments from advertisers for fiscal 2022-23 as demand soars for live events and the upcoming ad tier of streaming platform Disney+.The media powerhouse has been doubling down on sports and live events after a pandemic-induced lull, in an attempt to cushion advertising sales that’s under pressure from record inflation and geopolitical turmoil.
Rival NBC Universal closed upfront advertising commitments exceeding $7 billion for the next fiscal year, Reuters reported last month. Over the last year and a half, Disney has expanded its rights to the National Football League, Wimbledon and the Australian Open. It also renewed rights for the popular FA Cup and more on ESPN+.
Last week, it said it would raise the ESPN+ subscription fee by 43 per cent to $9.99 a month from Aug. 23. Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter.
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