A few days ago, Disney sent out a tweet asking fans for MayThe4th content. It went very, very wrong.
, led to a federal court creating massive uncertainty about the common practice of tweet embedding.
In the 1950s, when movie studios were few and most Americans consumed content from a television or movie screen, franchise contracts and copyright law perhaps were elegant weapons for what some might call a more civilized age. Today, when retweets and remixes abound and content creators are a diverse mix of Instagram influencers, YouTube vloggers, Twitch streamers, and more, copyright law and the contracts it demands seem to have about the accuracy of a storm trooper’s blaster.
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