Disney unveiled its Netflix rival, Disney Plus, on Thursday, and some industry observers dubbed it a 'Netflix killer.' It's not.
Disney Plus has an attractive price point and the kind of blue-chip intellectual property that other entertainment companies dream about. Shouldn't Netflix CEO Reed Hastings be shaking in his boots right about now?
The streaming market is still a free for all, but when the dust settles, most industry executives and analysts I talk to expect the average consumer to subscribe to 2-4 services. That price does put pressure on Netflix, but it's also a validation of Netflix's general strategy. Netflix has bet that achieving massive global scale as quickly as possible is what will allow the streaming business model to work. That's why it has consistently provided aBy pricing Disney Plus at $6.99, and being willing toYou can also see that thinking reflected in the strategy of Hulu, which Disney now owns 60% of.
If Disney Plus becomes a must-have for streamers in the same way Netflix is, that is one more spot taken up for many consumers, making it that much harder for others to scale quickly.The addition of Disney Plus and the increased investment in original programming at places like Netflix, Hulu, and HBO makes forgoing the traditional bundle an even more attractive option for customers.
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