There is a growing call for Disney to rebrand one of its classic rides which is intertwined with arguably the company's most controversial film
There is a growing call for Disney to rebrand one of its classic rides which is intertwined with arguably the company's most controversial film.
Amid the ongoing worldwide anti-racism protests in the wake of the May 25 killing of George Floyd, a number of discussions have taken place about previously accepted symbols of historical division in America. There have been some direct results from the renewed outcry, such as NASCAR banning the use of the Confederate flag at races and the country band Lady Antebellum rebranding itself to Lady A.
Disney has found itself in the middle of the debate due to Splash Mountain, the ride featured at a number of its theme parks, including Walt Disney World and Disneyland. The ride is intertwined with the 1946 film, a movie so overtly out-of-touch and racist, Disney chairman and former CEO Bob Iger made it a point to“I’ve felt as long as I’ve been CEO that — even with a disclaimer — was just not appropriate in today’s world,” Iger said in March 2019 during a shareholder meeting.
became the topic of heated debate after the 1939 Oscar-winning Civil War epic was placed on the newly-launched streaming service HBO Max last month and subsequently pulled weeks later due to outcry. Chairman of WarnerMedia Entertainment Bob Greenblatt said shortly thereafter it was afor the film to stream without some additional context or discussion about its subject matter, noting "it has these issues which are not insignificant.
If a change was to occur to Splash Mountain, now would be the ideal time with the domestic parks closed due to the novel coronavirus pandemic. Shuttered since mid-March, Disneyland and Disney World will
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