Advertisers are returning to Twitter after Linda Yaccarino calmed fears over content moderation. But now brands like Disney, Microsoft, and the NBA have ads placed next to neo-Nazi propaganda.
instead of granted to notable accounts."And I wondered how prevalent this was on here, so I just decided to search for it on Twitter. Sure enough, when I was searching for it, I thought: 'you've got to be kidding me.' There are literal ads appearing right below all of this content."
Representatives for Disney, ESPN, the NBA, Adobe, and Microsoft did not immediately respond to Insider's requests for comment.Caraballo told Insider she continued her search to find ads next to extreme content by searching both for obvious slurs and more obscure terms to see which were moderated. She found far more examples of ads next to hateful content that brands typically steer clear of.
"It's just one of those things where the kind of fairly obvious things that brands would want to stay away from are obviously already flagged, but things that are more nuanced or maybe not as well known to brand safety experts, those things can slip through," Caraballo told Insider.
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