Pixar's 'Elemental' arrives in theaters Friday amid Disney's struggle to lure audiences to the box office for animated features.
The stakes are high as Pixar releases its 27th feature film in theaters this Friday.DisneyThe company, which operates both Pixar and Disney Animation, has struggled to drum up ticket sales for its animated fare in recent years. Meanwhile,Illumination and DreamWorks animation arms have dominated the box office with hits like "The Super Mario Bros. Movie," "Puss in Boots: The Last Wish" and "Minions: The Rise of Gru.
"Animation certainly seems to be going through some winds of change," said Shawn Robbins, chief analyst at BoxOffice.com. "Universal and Illumination are leading that charge after a very successful decade that has seen their streak of successes extend into the 2020s, arguably becoming for today's young Gen Z and older Gen Alpha kids what Pixar and DreamWorks were for Gen X and millennials.
When "Lightyear" went to theaters, consumers were used to Pixar films going straight to streaming. But that confusion was only part of the reason for the lackluster ticket sales. Buzz Lightyear and his robot companion Sox embark on an intergalactic adventure in Pixar's "Lightyear."Later that year, Disney Animation's "Strange World" also failed to lure in moviegoers, tallying just $72.4 million globally during its run, according to Comscore.Disney is hoping "Elemental" will be the start of a new era of animated success for its studios.
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