The founder of Boost Mobile, which Dish acquired in 2020, is back on the scene with an announcement he’s joined forces with Walmart for his latest venture.
, faces a threat from an old nemesis in the battle over prepaid phone service.
Peter Adderton touted MobileX, a mobile virtual network operator, earlier this week and said its prepaid phones will be sold exclusively at 4,000 Walmart stores across America. Shares of Dish, which has seen its wireless customer base drop to nearly 7 million from 9 million in 2020, dropped more than 7% on the news.
Having Walmart behind it will certainly help MobileX compete with other carriers’ multibillion marketing efforts, Chaplin said.
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