Discovery's Kathleen Finch Reveals the Perks and Pains of Counter-Programming an Election Year

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Discovery's Kathleen Finch Reveals the Perks and Pains of Counter-Programming an Election Year
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“Rachel Maddow is going to take all of our upscale women [viewers]. She always does,” the Discovery Lifestyle chief said Tuesday at Realscreen.

The 2020 Presidential Election isn't just a make-or-break moment for cable news. Wall-to-wall coverage presents a very specific opportunity for the rest of the cable landscape to offer a safe haven for viewers suffering from news fatigue.as Discovery’s chief lifestyle brands officer, has 11 networks of election-free lineups to tend to — TLC, HGTV, Food Network and ID among them.

“The news organizations are going to suck up a lot of eyeballs,” copped Finch, whose portfolio, on average, commands a 25 percent share of U.S. women viewers on any given night. “And then Rachel Maddow is going to take all of our upscale women [viewers]. She always does. They love her.” And while Finch didn’t confess to any plans to exploit the potential strike, she is keenly aware of the opportunities one could afford.

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