Assisted by Werlen Meyer creative studio and singer-songwriter James Blake, diptyqueparis is paying homage to one of its most iconic scent families.
“We wanted to capture that relationship with [Coueslant’s] mother — it’s quite a universal story, and a great memory; it’s like a suspended moment where everything is perfect, and we want to convey that emotion to people,” said Laurence Semichon, senior vice president of Diptyque.
This collaboration marks the brand’s latest creative effort to pay homage to the Do Son collection; in 2022, Diptyque repackaged select items in the collection in turquoise blue vessels. “Collaborations have always been part of Diptyque’s story,” said Semichon, adding that it was long known to the brand that Blake often burns Diptyque candles backstage before performing, which is what prompted the brand to see if the musician would like to partner on an original score for the project.
“Collaborating with artists today is how we pay tribute to the open-minded spirits of our founders. We’re always looking for the right forms, the right media and creative support to tell the story of Do Son in a different way.”
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