French luxury label Christian Dior said on Monday it would press ahead with a calendar of fashion shows for this year starting in July with an Italian catwalk display - but without the celebrated front-row audience of A-listers.
The coronavirus crisis has accelerated a rethink among high-end brands of how collections are presented, with some opting out of costly events and restricting the number of clothing ranges they produce.
It will premiere a mid-season “cruise” range in the Italian city of Lecce on July 22 with a streamed live show, Chief Executive Pietro Beccari said, after a presentation planned for May was postponed. High-end brands often rely on firms to manufacture luxurious cloth or products that require special treatment, such as items covered in feathers or tinted by hand.
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