Didi is adding more capacity to its network to keep up with consumer demand — including letting them book rides with rival services:
Didi must secure users on its app because it is attempting to build a super app, and a strong mobility offering could help attract consumers to its other services.
Didi wants to make its app stickier so it can sell consumers on the other myriad services it provides. Didi offers more than just ride hailing: The company also offers bike-sharing, food delivery, a bus service, and even financial services, such as insurance and loans. By ensuring users stay in its app to book rides — even at the cost of losing the ride itself to a third-party company — Didi can push consumers toward its other mobility and service offerings.
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