Is The Creator a box office bomb or a hit?
Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The Creator’s performance at the box office could determine whether or not Hollywood studios continue to take risks on original stories, so it’s important to determine whether it’s a bomb or a hit . Tackling the timely topic of artificial intelligence, The Creator takes place in a futuristic world in which a powerful A.I.’s robotic army has waged war against humanity.
The Creator has the biggest budget of the weekend by far, carrying a price-tag of $80 million , so it needs to gross a lot more than those other movies just to break even. $32.3 million is a respectable figure for a fall opening, but it’s not great for a movie that cost $80 million. Movies need to make back at least twice their production budget to turn a profit, and The Creator hasn’t even made back half of its budget.
It’s become so expensive to go to the movies that audiences want to be guaranteed a good time to make it worth their while, which is why films like Barbie and Spider-Man: Across the Spider-Verse have done so well. Since The Creator will be on the streaming services within a couple of months, most viewers will likely just wait until they can watch it at home.
The Creator can’t rely on its marketing alone to break even. 20th Century Studios has been pushing the trailers online for a while now, and anyone who wanted to watch the movie based on those trailers would have gone to see it on the opening weekend and contributed to the disappointing $32.3 million haul.
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