The popstar has donated the equivalent of hundreds of thousands of meals in the last 6 months
Ahead of Taylor Swift’s July 14, 2023, concert in Denver, Aditi Desai, chief marketing officer at the Food Bank of the Rockies, got an unusual call. The billionaire pop star wanted to donate tens of thousands of meals to the nonprofit — a philanthropic effort she had repeated, much like her favorite songs, as she traverses the country on her 52-city Eras Tour.
“We got so much support during COVID,” said Jessica Sund, director of development and communications at Channel One Regional Food Bank of Minnesota, which received funding from Swift. “That really helped us not have a horrible situation. But the numbers we’re seeing are so much higher now because of inflation and cost of living, and all of that support is gone.”
“At a macro level, food banks are certainly facing lots of pressure right now, mainly because of just the extraordinary level of demand that’s out in the community,” Waide said. Swift’s public relations team declined to comment about her food bank donations. Grantees said they were asked not to disclose the amount of the gifts. However, Desai said the contribution allowed the food bank to purchase enough food for 75,000 meals. Typically, the food bank can provide about three meals for every $1 donated, she said.
Some food banks said they saw a bump in small donations in response to the press coverage. It was short-lived, and most continue to be challenged by high demand for their services as more Americans struggle to make ends meet.
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