Social media ads skewed the Brexit vote and it could happen in Canada
In 2018, British journalist Carole Cadwalladr exposed how the outcome of the Brexit referendum was engineered through a massive Facebook campaign. The social media giant accepted ads that spread disinformation, smears, inaccuracies and fear, in the form of both ads and “news” content pushed into users’ feeds, on behalf of the Vote Leave campaign.
It is not about left or right or leave or remain, about whether it’s possible to have a free and fair election ever again “It is not about left or right or leave or remain, about whether it’s possible to have a free and fair election ever again,” Cadwalladr said. The reason was that “a fire hose of disinformation” was unleashed to locals through Facebook, she said, bombarding them with “lies,” such as one stating that Turkey was about to join the EU and send a tsunami of migrants to Europe.
“Brexit was the petri dish for Trump’s online campaign. The same techniques were used,” Cadwalladr said.
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