Diamond Comic Distributors has announced a new company called FandomWorld for San Diego Comic-Con, which it describes as 'a new frontier for fans and retailers' and that will debut at their SDCC booth, before launching across the Geppi Family Enterprises brands.
Diamond Comic Distributors has announced a new company called FandomWorld for San Diego Comic-Con, which it describes as 'a new frontier for fans and retailers' and that will debut at their SDCC booth, before launching across the Geppi Family Enterprises brands. What is it? Basically it appears to be a direct-to-consumer online sales website that will give comic book store retailers who direct their customers towards them, 10% of any sales.
Over time, FandomWorld states that they will expand pre-orders to offer a broad range of pop culture merchandise—like toys, collectibles, apparel, and games—and that Diamond Retailers in the FandomWorld Retailer Partner Program will be able to benefit. As to offering comics, they state that 'FandomWorld's primary focus is collectibles, toys, games, apparel, and other non-print merchandise.
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