Despite inflation and the recession, Dia & Co. says the plus size customer is spending more in the luxury category.
says the plus size customer is spending more in the luxury category. Dia & Co. houses over 200 brands, making it the largest dedicated plus size fashion retailer. Luxury purchases now make up 25% of the site’s total sales.
last summer. “I think if you talk to any company, the idea of being able to move your average order value that much is really not what you would expect in this moment,” says Boujarwah. “In some ways, our category has always been on its own cycle and path,” says Boujarwah. “Obviously nobody is immune to higher gas prices, but the recession just isn’t being correctly contextualized for the plus-size market. You really have to think about the context of the plus consumer very differently than one does the mainstream straight sized consumer.”, the straight size category has historically had the full breadth of industry options.
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