Dessert spot shuts original location and goes all-in on Toronto's new food hall

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Dessert spot shuts original location and goes all-in on Toronto's new food hall
WafflesTorontoWellington
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A popular Toronto cafe and dessert spot has shut down their brick and mortar location in favour of a spot in a buzzy new Toronto food hall. Yonge a...

A popular Toronto cafe and dessert spot has shut down their brick and mortar location in favour of a spot in aquickly became a staple in the neighbourhood after opening in early 2023 as a late night spot to pick up something sweet.

"It’s not the end of the story Midtown for us," co-founder Paulus Reyes, who started the shop with his wife, Alissa, tells blogTO, but it is the end of their tenure in the neighbourhood for now."It was our initial plan to have both food kiosk and the cafe," Paulus tells blogTO, but ultimately knew that the food hall kiosk would prove the most efficient way of achieving their goal of growing the waffle business.

The new location in the high-volume food hall is also a great way to get Paulus and Alissa's waffles in the hands of an entirely new, ostensibly broader, demographic. "Being downtown at The Well is a great opportunity to plant our flag here at Toronto," Paulus tells blogTO.

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