Some corporate sponsors have kept lower profiles at Pride celebrations this year, but most have not tightened their purse strings or ditched LGBTQ causes in the face of conservative blowback, event organizers and advocates say.
last month after store employees were threatened. The retailer continues to be a top sponsor and provides volunteers to Pride on the Plains, McCollough said. But while big businesses can often contribute larger sums, the group relies on smaller companies for most of its funding anyway.
Pride officials in New York City, home to the first Pride March, in June 1970, said this year would be on par with last in terms of arranging sponsors and security. But Pride organizers in Charleston, South Carolina, said they’ve seen a significant drop in funds and sponsorships post-pandemic, after setting records in 2019.
“I’m 52 — I’ve never seen it like this,” Johnson said, citing threats of violence and cases in which she said organizers were doxed. Johnson’s LGBTQ advocacy group doesn’t plan Pride festivities, but she said some organizers in the state have told her of sponsors pulling out of local events.
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