Designers are innovating their web sites to drum up business and be philanthropic.
Nili Lotan is launching Nili Lotan Giving Back on Thursday, a new web site that will allow customers to shop from past collections at 60 percent off retail prices.
The site will mirror her main e-commerce site with elevated product imagery, styling and exclusive content. At the end of the month, she will donate 10 percent of the site’s revenue to a charitable organization of her choosing. This month, she will donate 10 percent to NYU Langone for its COVID-relief efforts.
View Gallery Related Gallery How Ryan Murphy’s ‘Hollywood’ Captures The Glamour of a Reimagined Golden Era Lotan has a dedicated area on her regular web site where she created a limited-edition series of items in signature camouflage print and donates 15 percent of profits to NYU Langone Hospital, along with 100 percent of face mask sales, in support of frontline medical workers.
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