Balmain's Olivier Rousteing, Chloé's Natacha Ramsay-Levi and Balenciaga's Cedric Charbit shared their thoughts with Nicole Phelps at day two of 'Vogue' Global Conversations.
Balmain's Olivier Rousteing, Chloé's Natacha Ramsay-Levi and Balenciaga's Cedric Charbit shared their thoughts with Nicole Phelps at day two of "Vogue" Global Conversations.Author:Ana ColónPublish date:Apr 15, 2020On Tuesday, the first day of Vogue's virtual Global Conversations conference, Marc Jacobs lamented how fashion shows might not be the same post-pandemic.
Charbit brought out some numbers to illustrate the importance of having a digital component to a collection debut: Balenciaga is able to accommodate 600 guests at a fashion show; online, that show can reach 8,000 viewers on Youtube, 60,000 on Instagram and 300,000 on Twitter. "I'd like to question myself and ourselves on, 'Is our audience physical or digital? Is it both?,'" he asked.
The Chloé creative director called on the different organizations that oversee the fashion industry across the globe — the Camera della Moda in Italy, the CFDA in the U.S., and the French Fédération — to discuss this issue of how these collections are sold. "We need to reevaluate the business value of the way this industry is made," she argued. "We can't waste materials, but we can't waste creativity...
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