The private remarks underscore a brewing anxiety about the upstart entrepreneur turned primary foe.
Campaigns and allied super PACs often peddle opposition research on their opponents to the press in hopes of landing negative stories. But it is exceedingly rare that a top strategist is caught on a recording admitting as much. And Roe is no mere operative. Never Back Down has taken on a central role in trying to secure the nomination for DeSantis, spending tens of millions of dollars to support a major voter persuasion and advertising operation.
“When DeSantis’s Super Pac campaign, Chris Christie, the New York Times, MSNBC and the rest of the bipartisan establishment are all going after you at the same time, you know you’re right over the target,” said Ramaswamy spokesperson Tricia McLaughlin. “America watched Vivek dominate the debate stage, it’s no wonder Never Back Down is pissing away another $20+ million after Labor Day.”
Prior to the debate, Roe’s political consulting firm, Axiom, had uploaded a dossier to its website suggesting ways in which DeSantis could try and tarnish Ramaswamy, primarily by dubbing him a phony. During the predebate presentation, Roe relayed that the well-funded Never Back Down was behind a raft of negative stories about Ramaswamy, who in recent days has faced questions about his inconsistencies on key issues, his foreign policy views and his readiness to be president.
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